Keonhyeong "Ken" Lee

Teaching

I emphasize foundational concepts as enduring analytical tools across economics, global trade and commerce, strategic management, multinational enterprise, and international business in cross-cultural contexts.

My courses are structured to move from conceptual foundations to theoretical frameworks and the strategic analysis of real-world economic, corporate, and market developments within diverse international contexts. Students evaluate corporate strategies, interpret market signals, and refine their reasoning through continuous assessment.

The objective is not information delivery, but intellectual training — the disciplined cultivation of analytical judgment.

Current Semester Fall 2026
Code Course Term Language
FES20118-03 Introduction to Economics
경제학입문 · 학문기초 · 항공서비스무역학과 · 교재『직관의 경제학』기반
Fall 2026 KO Textbook Site →
LAC26626-01 Korea–China Politics, Administration & Economy
한중정치행정과경제 · 융합교양 · Team Teaching
Fall 2026 KO In Progress
AST10122-01 Understanding the Global Economy
글로벌경제의이해 · 전공기초 · 항공서비스무역학과 · 교재 『직관의 글로벌경제』(2026.09 출간 예정)
Fall 2026 KO Textbook Site →
AST45325-01 Global Entrepreneurship Seminar
글로벌창업세미나 · 전공전문 · 항공서비스무역학과 · 교재 『직관의 창업학』(2026.09 출간 예정)
Fall 2026 KO Textbook Site →
GLO20726-01 Understanding the Global Economy
글로벌경제의이해 · 전공기초 · 글로벌경제통상학부 · For International Students · Team Teaching · 교재 『직관의 글로벌경제』(2026.09 출간 예정)
Fall 2026 KO Textbook Site →
Undergraduate Courses
Code Course Term Language
Foundations of Economics & Commerce · 경제·통상 기초
FES20118 Introduction to Economics
경제학입문 · 항공서비스무역학과 · 1학년
Spring 2026 · Closed KO Course Page →
GEC20115 Microeconomics
미시경제학 · 글로벌경제통상학부 · 2학년
Spring 2026 · Closed KO Course Page →
FES20118 Fundamentals of Economics
경제학원론 · Undergraduate
Spring 2025 KO Course Page →
AST101 Understanding Economic Management
경제경영의 이해 · Undergraduate
Fall 2024 KO Course Page →
GEC41117 Global Economy Seminar
글로벌경제세미나 · Undergraduate
Spring 2024–2025 KO Course Page →
— Microeconomics — 30 Weekly Lectures
미시경제학 강의 노트 (GEC20115) · Supplementary · Self-developed · 30 Weeks · 180min/week
2026 KO Course Page →
Global Trade & Business Management · 글로벌무역경영
GLO20316 International Trade Marketing
국제무역마케팅 · 글로벌경제통상학부 · 2학년 · For International Students
Spring 2026 · Closed KO Course Page →
GSB34123 Global Human Resource Services
글로벌인적자원서비스 · Undergraduate
Fall 2021–2024 KO Course Page →
— Service Business Market Exploration
서비스비즈니스시장탐구 · Undergraduate (redesigned 2024)
Spring 2017–2024 KO Course Page →
— International Marketing
국제마케팅 · Supplementary · Self-developed · 15 Weeks · 180min/week
2026 KO · ZH · EN Course Page →
— Marketing Fundamentals — Lecture Notes Ch.1–7
마케팅 기초 강의노트 · 留学生讲义 · Supplementary · Self-developed · 7 Chapters · For Chinese International Students
2026 KO · ZH Course Page →
Foreign Exchange & Financial Systems · 외환·금융체계
AST30224 Foreign Exchange Market and Exchange Rate
외환시장과환율 · 항공서비스무역학과 · 3학년
Spring 2026 · Closed KO Course Page →
AST302 Foreign Exchange Market and Exchange Rate
외환시장과 환율 · Undergraduate
Spring 2024–2026 KO Course Page →
GSB32213 Global Financial Services
글로벌금융서비스 · Undergraduate
Fall 2021–2024 KO Course Page →
— Foreign Exchange Market & Exchange Rate — BoK Lecture Series
외환시장과 환율 핵심정리 (한국은행 6세션 12시간) · Supplementary · Self-developed · 학부 3·4학년 / 대학원
2025 KO Course Page →
— Foreign Exchange Management Practice
외환관리실무 · Supplementary · Self-developed · 5 Weeks · 180min/week
2026 KO Course Page →
Graduate Courses
Course Term Language
International Business Management
국제비즈니스경영 · Graduate
Spr & Fall 2017–2024 EN · KO · ZH Course Page →
Global Research Methodology I & II
글로벌연구방법론 · Graduate
Spr & Fall 2017–2022 EN · KO · ZH Course Page →
Korea-China FTA: Investment and Services
한중FTA: 투자·서비스 · Graduate
Spring 2018–2022 KO Course Page →
Brand Management
Graduate · For International Students
Fall 2024 EN Course Page → Google Classroom ↗
Marketing Strategy Seminar
Graduate · For International Students
Fall 2024 EN Course Page → Google Classroom ↗
International Business Management
Graduate · For International Students
Spring 2025 EN · KO Course Page → Google Classroom ↗
Consumer Behavior
Graduate · For International Students
Spring 2025 EN · KO Course Page → Google Classroom ↗
Agriculture & Forestry Programs

예비농업인·예비임업인, 그리고 현재 농림업에 종사하시는 분들을 위한 이론과 실무 강좌입니다. 토지·자격·세무·판로·가공·수출 등 농림업 창업과 운영의 핵심 주제를 체계적으로 다룹니다. Theoretical and practical programs for prospective and current farmers and foresters — covering land·licensing·tax·sales channels·processing·export.

Program Term Language
Programs in Development
예비농업인·예비임업인·현재 농림업 종사자 대상 · 교재 『직관의 창업학』 농업·무역창업 편(제22~24장) 기반
TBA KO 준비 중
International Teaching Experience
📘 International Teaching Experience
Shandong Foreign Trade Vocational College (山东外贸职业学院), China
Faculty Member · 2015.09 – 2016.07

Delivered full-semester undergraduate courses within a Chinese higher-education setting, structured across the following academic areas:

International Trade & Business Communication
  • Business Foreign Trade Correspondence
  • Business Negotiation
  • Corporate Culture & Cross-Cultural Business Practice
  • Corporate Culture and International Etiquette
Applied Business & Professional Skills
  • Office Automation Software Practice
Korean Language for Business Contexts
  • Intermediate Korean Speaking
  • Advanced Korean Speaking
  • TOPIK Writing

Through semester-based instruction and academic guidance, this experience strengthened comparative institutional understanding and cross-cultural engagement in global trade and international business education.

Executive & Invited Lectures

Lecture activities have focused on global trade, strategic management, multinational enterprise analysis, China market and institutional change, cross-cultural management, FTA policy, and regional strategy. The emphasis is on structurally analyzing institutional, corporate, and market environments from an academic foundation and presenting practical applications.

Ⅰ. China: Business, Market & Institutional Change
Regional Trade Specialist Training Program (2017–2022)
  • Silk Road Business – Understanding and Approaches to Business Chinese
  • China Business: Employment and Entrepreneurship Seminar
  • Understanding Changes in China's Economic Market
  • Understanding China's Social Structure Change and Linguistic Structure
  • Understanding Social Change in China
Featured & Invited Lectures
  • Humanities & Arts Forum – Understanding Chinese Culture and Customs (2018)
  • Gyeongbuk Content Korea Lab – China Marketing Strategy and Corporate Response (2018)
  • Special Lecture – China Trade, Entrepreneurship, Management Strategy & Organization (2018)
  • Student Entrepreneurship Academy – China Employment, Startup & Culture (2016)
  • Current State of Youth Employment and Entrepreneurship in China (2019)
  • Understanding Chinese Firms and the WTO
  • Cross-Cultural Marketing in China and Korean Corporate Strategy
Ⅱ. Global Trade · FTA Policy & Institutional Analysis
FTA & Trade Policy Lectures
  • FTA Rules of Origin Management (2018–2019)
  • FTA Effects and Rules of Origin Determination
  • FTA and Everyday Life (2019)
KOTRA-Supported Program Lectures (2017–2020)
  • WTO and the Chinese Economy (2017)
  • Korea-China FTA: Investment & Services Analysis (2017)
  • Korea-China FTA Marketing Success Case Studies (2017)
  • 2020년 FTA활용 대학강좌 — 공동연구원으로 설계·운영 참여 (2020.03–2020.12) · research ↗

※ Conducted as university lectures and special lectures in conjunction with KOTRA-supported programs. The 2020 project is also listed under Research · Policy Research Reports.

Regional Industry & Policy Engagements
  • 영덕군 웰니스산업 자원의 현황 — 「나옹왕사 탄신성지와 웰니스 산업개발 학술세미나」 발제자 (2021.12.17) · research ↗

주최: 영덕문화관광재단 · 주관: 웰니스관광사업단 · 동국대학교 불교사회문화연구원 · 후원: 영덕군, 동국대학교 경주캠퍼스

Ⅲ. Cross-Cultural Management & International Business
Silk Road Business Communication (2016–2023)
  • Cross-Cultural Management and Global Corporate Strategy
  • Cultural Strategy Analysis of Multinational Enterprises
  • Understanding Chinese Culture and Customs
  • Cross-Cultural Awareness and Approaches in China
Turkic Cross-Cultural Management Lectures (2016, 2020)
  • International Management Strategy from a Cross-Cultural Perspective
Ⅳ. Regional Strategy, Entrepreneurship & Convergence Management
  • New Vitality Plus Project – Green Farm Startup & Applee Management (2025)
  • Urban Agriculture Convergence Academy – Startup & Management (2026)
  • Asia Research Institute – Gyeongju Regional Cultural Marketing Lecture (2020)
2017–2026
Years of University Teaching
15+
Distinct Courses Developed
3
Teaching Languages
EN · KO · ZH
2
Redesigned Core Curricula (2024)
Course Materials: Weekly lecture notes, assignments, and references are available on each course page and are updated throughout the semester.