Keonhyeong "Ken" Lee

Teaching

I emphasize foundational concepts as enduring analytical tools across economics, global trade and commerce, strategic management, multinational enterprise, and international business in cross-cultural contexts.

My courses are structured to move from conceptual foundations to theoretical frameworks and the strategic analysis of real-world economic, corporate, and market developments within diverse international contexts. Students evaluate corporate strategies, interpret market signals, and refine their reasoning through continuous assessment.

The objective is not information delivery, but intellectual training — the disciplined cultivation of analytical judgment.

Current Semester Spring 2026
Code Course Level Language
GLO20316 International Trade Marketing
국제무역마케팅 · 글로벌경제통상학부 · 2학년 · For International Students
 Undergraduate KO Course Page →
FES20118 Introduction to Economics
경제학입문 · 항공서비스무역학과 · 1학년
 Undergraduate KO Course Page →
GEC20115 Microeconomics
미시경제학 · 글로벌경제통상학부 · 2학년
 Undergraduate KO Course Page →
AST30224 Foreign Exchange Market and Exchange Rate
외환시장과환율 · 항공서비스무역학과 · 3학년
 Undergraduate KO Course Page →
Undergraduate Courses
Code Course Term Language
AST101 Understanding Economic Management
경제경영의 이해 · Undergraduate
 Fall 2024 KO Course Page →
FES20118 Fundamentals of Economics
경제학원론 · Undergraduate
 Spring 2025 KO Course Page →
AST302 Foreign Exchange Market and Exchange Rate
외환시장과 환율 · Undergraduate
 Spring 2024–2026 KO Course Page →
GEC41117 Global Economy Seminar
글로벌경제세미나 · Undergraduate
 Spring 2024–2025 KO Course Page →
GSB34123 Global Human Resource Services
글로벌인적자원서비스 · Undergraduate
 Fall 2021–2024 KO Course Page →
— Service Business Market Exploration
서비스비즈니스시장탐구 · Undergraduate (redesigned 2024)
 Spring 2017–2024 KO Course Page →
GSB32213 Global Financial Services
글로벌금융서비스 · Undergraduate
 Fall 2021–2024 KO Course Page →
Graduate Courses
Course Term Language
International Business Management
국제비즈니스경영 · Graduate
 Spr & Fall 2017–2024 EN · KO · ZH Course Page →
Global Research Methodology I & II
글로벌연구방법론 · Graduate
 Spr & Fall 2017–2022 EN · KO · ZH Course Page →
Korea-China FTA: Investment and Services
한중FTA: 투자·서비스 · Graduate
 Spring 2018–2022 KO Course Page →
Brand Management
Graduate · For International Students
 Fall 2024 EN Course Page → Google Classroom ↗
Marketing Strategy Seminar
Graduate · For International Students
 Fall 2024 EN Course Page → Google Classroom ↗
International Business Management
Graduate · For International Students
 Spring 2025 EN · KO Course Page → Google Classroom ↗
Consumer Behavior
Graduate · For International Students
 Spring 2025 EN · KO Course Page → Google Classroom ↗
International Teaching Experience
📘 International Teaching Experience
Shandong Foreign Trade Vocational College (山东外贸职业学院), China
Faculty Member · 2015.09 – 2016.07

Delivered full-semester undergraduate courses within a Chinese higher-education setting, structured across the following academic areas:

International Trade & Business Communication
  • Business Foreign Trade Correspondence
  • Business Negotiation
  • Corporate Culture & Cross-Cultural Business Practice
  • Corporate Culture and International Etiquette
Applied Business & Professional Skills
  • Office Automation Software Practice
Korean Language for Business Contexts
  • Intermediate Korean Speaking
  • Advanced Korean Speaking
  • TOPIK Writing

Through semester-based instruction and academic guidance, this experience strengthened comparative institutional understanding and cross-cultural engagement in global trade and international business education.

Executive & Invited Lectures

Lecture activities have focused on global trade, strategic management, multinational enterprise analysis, China market and institutional change, cross-cultural management, FTA policy, and regional strategy. The emphasis is on structurally analyzing institutional, corporate, and market environments from an academic foundation and presenting practical applications.

Ⅰ. China: Business, Market & Institutional Change
Regional Trade Specialist Training Program (2017–2022)
  • Silk Road Business – Understanding and Approaches to Business Chinese
  • China Business: Employment and Entrepreneurship Seminar
  • Understanding Changes in China's Economic Market
  • Understanding China's Social Structure Change and Linguistic Structure
  • Understanding Social Change in China
Featured & Invited Lectures
  • Humanities & Arts Forum – Understanding Chinese Culture and Customs (2018)
  • Gyeongbuk Content Korea Lab – China Marketing Strategy and Corporate Response (2018)
  • Special Lecture – China Trade, Entrepreneurship, Management Strategy & Organization (2018)
  • Student Entrepreneurship Academy – China Employment, Startup & Culture (2016)
  • Current State of Youth Employment and Entrepreneurship in China (2019)
  • Understanding Chinese Firms and the WTO
  • Cross-Cultural Marketing in China and Korean Corporate Strategy
Ⅱ. Global Trade · FTA Policy & Institutional Analysis
FTA & Trade Policy Lectures
  • FTA Rules of Origin Management (2018–2019)
  • FTA Effects and Rules of Origin Determination
  • FTA and Everyday Life (2019)
KOTRA-Supported Program Lectures (2017)
  • WTO and the Chinese Economy
  • Korea-China FTA: Investment & Services Analysis
  • Korea-China FTA Marketing Success Case Studies

※ Conducted as university lectures and special lectures in conjunction with KOTRA-supported programs

Ⅲ. Cross-Cultural Management & International Business
Silk Road Business Communication (2016–2023)
  • Cross-Cultural Management and Global Corporate Strategy
  • Cultural Strategy Analysis of Multinational Enterprises
  • Understanding Chinese Culture and Customs
  • Cross-Cultural Awareness and Approaches in China
Turkic Cross-Cultural Management Lectures (2016, 2020)
  • International Management Strategy from a Cross-Cultural Perspective
Ⅳ. Regional Strategy, Entrepreneurship & Convergence Management
  • New Vitality Plus Project – Green Farm Startup & Apple Management (2025)
  • Urban Agriculture Convergence Academy – Startup & Management (2026)
  • Asia Research Institute – Gyeongju Regional Cultural Marketing Lecture (2020)
2017–2026
Years of University Teaching
15+
Distinct Courses Developed
3
Teaching Languages
EN · KO · ZH
2
Redesigned Core Curricula (2024)
Course Materials: Weekly lecture notes, assignments, and references are available on each course page and are updated throughout the semester.